Socialization, America we have a Problem!!!!

In Killing Us Softly 3, Jean Kilbourne give a different insight to advertisment and how women are depicted different than men. She show over a hundred different images that display women as beautiful, weak, silent, sexy, battered, immature, and most importantly perfect. This portrayal of women in advertising has not changed in over twenty years. Jean shows how much money is actual spent on advertising and how it effects women. The media is selling us these values and images of what they believe to be normalcy. She is asking all women and men to take a stand against these representations of what role we should play in our society. In A Call to Men, Tony Porter talks about how boys are socialized to play this role that society has define as a man. He explains how growing up he was taught to be tough, strong, a leader, have no emotion, feel no pain, be courageous, dominating, and women have no value. Porter use examples from his life experiences to illustrate how societies ideal role of men effected him and males everywhere. He wants us all to understand and teach our sons that "its ok to not be dominating, its ok to have feelings and emotions, its ok to promote equality, that its ok to have women as friends, to be whole." Jean and Tony are both talking about the roles we are taught to play in society through socialization. While Killing us Softly refers to the mass media, A Call to Men speaks about gender socialization. In the socialization chapter, it states that the mass media and gender socialization are an important agents of socialization in our society, this is what Kilbourne and Porter give examples of during their documentaries.